DIGITAL MARKETING
Line Up Your Brand
Digital marketing is an essential tool for any business looking to increase its revenue and position its brand in the market. It offers a variety of options that can and should be used to reach customers, build relationships, and increase profits. Each platform offers different advantages and opportunities to place and present your product accordingly...
Google Ads
Google Ads is the senior among online marketing tools, on which many subsequent platforms have built their Ads Managers. Google sets the foundation, the basic structure for your product and provides a representative presence in Search Ads, Shopping Ads, Display Ads, YouTube Ads and Performance Max Campaigns. Internally, we refer to Google as a passive sales platform, which comes into play when users actively search for products, which is a big difference from Meta-platforms (formerly Facebook).
Facebook & Instagram Ads
Meta platforms are active sales platforms. Products are actively offered on the platforms Facebook and Instagram. This of course has many advantages, for example products or innovations that the users have never heard or read about can be actively presented. Funnel methods can also be used to present the product to the users in an attractive and trustworthy way over a long period of time. Explanation-needing products in particular benefit from funnel marketing. Even though both platforms belong to the same company, it is very important to know that Facebook and Instagram target different audiences, accept different types of advertising, and require different marketing settings.
Pinterest Ads
Since 2014, Pinterest has been active in the advertising market. Similar to meta-platforms, Pinterest focuses on active selling, but products can also be searched here. Every day, millions of lifestyle and inspirational products are pinned and promoted here. With Pinterest Ads, you can give your product an extra boost. Here you can find potential customers who appreciate aesthetics and creativity and are looking for something special.
LinkedIn Ads
Over the years, LinkedIn has mainly established itself as a platform for B2B. Here, your product can find sales and retail partners and/or wholesale customers and be promoted accordingly. It is very well suited for lead generation, but also classically for end consumers with purchase intentions.
TikTok Ads
TikTok is the new rockstar among social media platforms. It is experiencing an enormous rise and setting trends that other platforms have jumped on. TikTok Ads are only played in videos that are similar to the content on TikTok and are hardly noticed as advertising - so-called native ads. By the latest after the European Championship 2021, TikTok will also be known to a more affluent audience.
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In summary, it can be said that certain products perform better on certain platforms, but the synergy of all channels and the resulting synergy is essential for success, as it keeps your product in the flow and budget prioritization determines purchase intentions.